Whether it is a streaming video, a legal document archived for future reference, or an image of a book cover meant for distribution to an e-tailer, the goal of Digital Asset Management (DAM) is to get the right file in the right format to the right place at the right time. More importantly, a DAM solution serves as a part of the core infrastructure for any organisation, allowing it to best use its rich media content in more flexible ways than ever before.

How can it benefit you?

It is a set of coordinated technologies and processes that allows the quick and efficient storage, retrieval, and reuse of the digital files that are essential to all businesses. These digital files may include photos, videos, audio files, engineering specs, architectural plans, web pages, text documents, and many other pieces of business collateral. DAM provides the business rules and processes needed to acquire, store, index, secure, search, export and transform these assets and their descriptive information.

Read more about media asset management in related articles.